Saudi Arabia has been rapidly diversifying its sports portfolio by investing reportedly £5 billion in the past three years in major sports leagues and events such as purchasing New Saudi Arabia has been rapidly diversifying its sports portfolio by investing reportedly £5 billion in the past three years in major sports leagues and events such as purchasing New Castle United, hosting the Saudi Arabian Grand Prix, 2024 Esports World Cup, the future 2034 Asian Games, 2029 Winter Olympics, and 2034 World FIFA Cup. Many believe that this is the Kingdom’s attempt at ‘Sportswashing’ as a strategy to utilize sports diplomacy as a way to cover up its historic human rights violations of repressing political dissent, discriminating against women, and others.Castle United, hosting the Saudi Arabian Grand Prix, 2024 Esports World Cup, the future 2034 Asian Games, 2029 Winter Olympics, and 2034 World FIFA Cup. Many believe that this is the Kingdom’s attempt at ‘Sportswashing’ as a strategy to utilize sports diplomacy as a way to cover up its historic human rights violations of repressing political dissent, discriminating against women, and others.